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Chappers interviews Matthew Benham regarding the innovative, data-driven strategies used to transform Brentford FC. They discuss pioneering metrics, the importance of club culture, and unconventional recruitment methods for sustained success in English football. Brentford owner Matthew Benham discusses utilizing data-driven analytics and unconventional strategies to transform Brentford FC from a lower-tier team into a competitive Premier League club. The conversation explores the intersection of gambling models, sports research, and identifying inefficiencies in player recruitment and set-piece strategies. Ben Wins Best Technical Paper at the
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